If you compare with the last few years, Content Marketing shows gradual growth. According to one market Research, approximately 89% of companies have accepted content marketing as their core strategy for business growth because more than 96% of customers are now looking for thought-provoking and valuable content.
Today, you can find millions of articles on the internet, so in this situation, it is really difficult that people finding and reading your content. So, how can businesses differentiate themselves from other brands and create a meaningful impression that attracts the right customers?
Let’s discuss some meaningful Techniques, which helps you to increase your brand awareness through Content Marketing,
Target Content of your Niche
Firstly, your brand is not serving everything in the market, and if your content is not related to your niche then that content is not worth to you to find your Audience. You need to design content that focuses on a specific niche audience and then customize your content that speaks directly to them.
Moreover, you can find your target audience by creating buyers’ personal details. This information includes common demographic traits like gender, age, work designation, and geographic location, as well as detailed personality traits. Get to know their hobbies and passions in order to understand them.
To engage your audience, you need to ask three questions:
- How you can motivate your audience? How do they act when they want to buy anything?
- Where do they find relevant information? Like on social media, email or blog?
- How are they buying things? Which device did they prefer?
Use Dynamic ways
Firstly, imagine eating the same food every day for two years. It would be boring and make you feel sick… The same theory is applicable to your content. One piece of content will be preferred by one segment of your audience, while another type of content will speak louder to others.
This is a crucial aspect to update the content of your website constantly. And with the use of visuals along with content can boost your visibility by up to 94%. Images are just the tip of an iceberg, but the use of Infographics can leave an even deeper impact. Furthermore, do not hesitate to look at what your competitors are doing and how it works. Whether it is case studies, webinars or videos, it’s probably worth a try.
Perform Analysis with the right tools
The number of people who are searching for your brand online can tell you a lot about the overall awareness of your brand.
You can analyze this with the help of various Analysis tools. Google Analytics is an amazing tool to analyze the buying behavior of your users, however, if you are solely using this tool, you are missing out on valuable information. Because you can consider Google’s Keyword Planner to find a better idea of how many people are searching for your brand name and how this changes over time. Google Trends is also an excellent tool to see how searches for your brand are changing.
If you have enough budget then you can also run a campaign on Google AdWords as it can reveal a lot about how many people are searching for your business online.
Your audience is smart enough. They understand what content is adding value to their knowledge and what content is up-to-date with the current market. So not create content only to update your website. Take a time to study about a timely topic or current trend that catch interest in your audience, and add your personal touch. Your content should align with your company’s mission and vision as well as content should be informative which helps your readers.
However, you post content once weak or multiple times a day, make sure it is helpful and intentional. Use your content to establish a sign of a great brand.
Experiment with various channels
If you want to connect your brand with more and more people, then you need to do two things differently than competitors,
- Promote your brand on social channels
- Plan relevant and exiting email campaigns
If you are not sure where your users are, it is best to promote your brand on every social media channel. When you stay consistent in these platforms you will know which are performing well. There is not one right medium for any business. If you want to outrace your competitors, you just need to reach more people.
Moreover, keep this thing in mind that it doesn’t end with visibility. To succeed, your post should be worth-full. If not, then people will move on and forget about you as quickly as they noticed you. So be persistent and create social and email campaigns based on what your audience is interested in. Otherwise, it’s just a matter of reaching out and asking.
Brand visibility is not just about letting your audience recognize your company name or logo. It is much more than that. It is about what your brand represents. Your values, your story, and how you provide a solution to your customer’s problems.
I am Vidhi Pansuriya and I like to write articles about tech trends on App and web development, digital marketing, and SEO. Currently, I am working with Tecocraft – A leading mobile app development company in UK and India.