Every website needs content to thrive in the online environment – even for the space of a few seconds. Content can be of different types, with the text and non-text (all kinds of static media and multimedia productions) used to classify it broadly. A website can function adequately without any graphical portions, but it is not viable without text. The written word, in this case, is not only used to communicate website intent to viewers – it is absolutely vital for all search engine optimization efforts. Simply put, a search engine like Google cannot crawl and index your website into its database without some textual cues. As a web content specialist, I make use of my internet connection every day to post new content on my live client websites. And it is because I fully appreciate the sheer importance of written passages that I’ve been successful in getting all of them ranked highly in SERPs.
Whenever you’re involved in creating new content, you need to keep sight of the fact that it doesn’t conflict with any of the previously carried postings. Based on my experience, I’ve found that one of the easiest ways of doing this is by maintaining a handwritten and dated content log. I know it sounds a little ironic – with me being an online content writing resorting to the use of traditional implements like pen & paper – but hear me out.
The Merits of a Physical (Paper) Content Log
With all the creative confusion (and dare I say, chaos) that accompanies every website development exercise, it is easy to become confused about the developmental steps. For instance, you may, due to your busy schedule, have wrongly ended up believing that you have successfully created a Mother’s Day post for the 12th of May. But later on, you may have discovered that you had skipped the post altogether. And now your client, who is always particularly concerned about maintaining a healthy outreach with existing and potential customers, is rightfully worried.
I have faced a similarly disconcerting experience on all but two occasions – and these were the only times when I hadn’t consulted my pocket diary. With all the browser tabs open on my system, it just hadn’t occurred to me that referring to it was still pending.
So my first (and by far the easiest tip) for anyone hoping to avoid lazy content repetitions? Invest in a compact and little yellow journal. And preferably one that comes with a felt-tip scribbler attached.
Maintaining a ‘Used Keywords’ Registry
Since SEO nowadays plays a key role in raising the search engine ranking of a particular website, all written content creation nowadays necessarily involves the use of different keywords. These are the search terms that users commonly enter into search engine querying fields. Essentially-speaking, these help Google, Bing, and all other kinds of search engines, to index your website thematically in their directories. This allows them to load your website quickly, and if it matches all standard ranking criteria, preferentially.
You can also use these keywords for avoiding written content duplication. Simply create either a paper or electronic ‘spreadsheet’-like record that notes the number of times that you make use of a particular keyword term or phrase. This procedure not only helps you to avoid any low to moderate priority keyword repetitions, it also enables you to target a particularly important group many times. A case in point is the ‘focus’ keyword for an entire brand. This is different from the paid ‘branded’ keyword, and is usually inserted in certain key places in the text sample.
Conducting Regular Multimedia Audits
Graphical content like short videos, slide presentations, audio inserts and video chat screens don’t count for much by way of SEO rankings. But their importance for a website’s overall user experience cannot be denied. When was the last time you spent an hour or two on a website purely composed of text? Dealing with these kinds of ‘puritan’ sites can turn into a pretty boring affair. And sometimes, it can really see if you’re still stuck in the early 90s!
When considering website multimedia sections, and especially when you’re keen on updating them from time-to-time, take care to keep a graphics tab on a bi-weekly basis. This will help you to identify any graphics content that is compromising your sites aesthetic appeal. On occasion, it is not uncommon to find short videos or cartoon sequences that bring an old feel to your site’s theme. And so it becomes necessary to keep changing their slots for something more fresh and appealing.
Recently, got a call from Uverse customer service number about to conducted a broad-spanning search to find out how the experts dealt with their content duplication troubles. And I wasn’t really all that surprised to discover that the great majority of them consciously chose to make do with traditional paper recording techniques.