Everyone these days is aware of high-quality custom boxes significance for packaging purposes. The brands these days are investing huge amounts in manufacturing custom printed boxes. Think of the last packaging box you saw, no matter what brand. Have you seen social media incorporated into their packaging design? The answer may be ‘YES or NO’ but it is a powerful thing.
A lot of people these days are still unaware of its power. When you consider incorporating social media into your packaging, you feel the difference. If you haven’t yet implemented this on your packaging, consider it must with your coming packaging project.
Social media community is crossing over billions
Social media platforms are everywhere. Have a look around you & you will see that everyone is available on social media. The number of social media users has crossed over billions. The amount is increasing with each passing day. The presence of small electronic devices i.e. tabs, smartphones has made it more convenient for everyone to use these social platforms.
Social media platforms – Communication medium for brands & consumers
Almost every brand these days is taking benefit of ever-increasing social media users. Consumer always search their favourite brands on social media to engage with them via these platforms. People believe that the companies they buy from must be present on social media. They can interact with brands to proffer their feedback, suggestions etc this way. Consumers also get information about the launch of new volumes/sales via these platforms. These are the major reasons for which consumer love to stay in touch with brands via Facebook, twitter & Instagram etc. All these things have given companies a new thought of incorporating their social media on their packaging boxes.
Social media isn’t a choice of
communication for friends & relatives. The brands & consumers also interact with each other via these platforms. Companies establish their presence for advertising their brands. They also converse with customers this way. On the other hand, the people take snaps, share with their social circle, and give feedback to their brand. This is where incorporating your social media on packaging as a brand works.
By incorporating social media information on your custom printed boxes, you encourage/enable customers to communicate with you. As compared to writing up an email or making a call, this is the easiest way to interact with companies or brands. Other than providing feedback/suggestions, customers can also ask any information they want.
#It humanizes your brand
I remember I was about to go on a hi-tea with my family somewhere in xyz hotel. But, I didn’t exactly remember the timing when they welcome their consumers for hi-tea. Then, I saw social media information on one of their old boxes, which was placed on our kitchen shelf. I did contact with & got information what I was looking for.
This is a small example that came to mind. It definitely elaborates the power of incorporating social media on the packaging. This idea humanizes your brand. With a simple box, one can be a part of your online community & interact with you with ease.
#It shows you care
When brands choose to incorporate this tiny information on packaging, it shows that you care. It shows you want to listen from your consumer so you invite them for open dialogue, feedback or suggestions. And you know what? Customers these days expect this from brands they buy things from. It is necessary for building a reliable relationship with your consumers.
# It is the best part of running campaigns
Yes! Incorporating social media on the packaging is best for running campaigns. When you print a hashtag on your custom printed box, it becomes interactive & a sort of fun. With integrated hashtag campaigns, customers can find the information they are searching for. It also incorporates your voice as a brand.
Incorporating social media on custom boxes let you engage with customers online. In this way, they become part of your online community. Adding this small information let you build loyal relationships with your customers. As you listen to them, they become loyal to you.
Consider this while designing your packaging
First of all, make sure your presence on every popular platform. Then choose to add social media icons to your custom boxes for packaging.
Now, the question is where you must incorporate these icons? Means, what is the right place on the entire box. Well, the best idea is to place them on lowers ends, either left or right. This way, it will not disturb the rest of your packaging design & will also be visible to your customers.
Any queries? We will be glad to hear from you!