Marketing without a plan
The most crucial component of social media promotion that many companies miss is strategy development. An explicit goal setting is needed. Here are a few questions to help you get started writing your plan:
- Why do you want to use social media?
- What is your potential audience?
- What message do you want to convey and in what style will you communicate with your subscribers?
- How will social media promotion relate to other marketing communications of the company?
- Who will manage the pages in social networks: one person or a group?
Too active promotion
Many companies are too intrusive trying to attract the attention of customers. Users are annoyed. It is important to remember that social media is a dialogue, not a monologue. Their essence is in relations between people, not in sales. No one goes to the social network to buy something. If you understand why people are “sitting” in social networks, then you already know how to communicate with users and what information and content they want to see on your page.
Do not start microblogging on Twitter or a Facebook page if you are not sure that you will be actively posting. An inactive or non-compliant account is worse than the absence of your company’s social network page.
Personal and corporate
For many entrepreneurs and small business owners, the line between personal and corporate blogs is often very blurred. It is important to remember the purpose of each profile and make a clear distinction. There is nothing wrong with writing a little about the personal attitude to things in your business blog. However, always remember about the purpose with which you made this page.
Many small business owners find it difficult to accept the fact that it is impossible to please everyone. There are many situations where you need to take a deep breath and not respond to criticisms. Being the owner of a small company, you are very attached to your business, and often this emotional attachment provokes the adoption of wrong decisions. Thousands, if not millions, of people in just a few seconds, can see anything you say or write. It is better to protect your company by noting and remembering any anxiety and complaint and politely responding to them.
Promotion in social media implies that every interaction with the consumer is a target. Customer relationships are becoming more meaningful for your business. Come up with something unusual and funny for them, and you too will see amazing results.
For example, the company Zappos offers its new customers first to “click” their page and only then subscribe to the newsletter. Immediately after clicking the Like button, the user goes through redirection to the mailing page. One of the best marketing campaigns I have seen on the Internet is the Fan Week Week Zappos contest, which invites customers to take a photo with a branded box. Other users vote and choose the winner, whose photo is on the “wall” of the company’s page.
Good examples of promotion include Blendtec viral marketing. Low budget campaign Will it blend? Marketing director George Wright came up with, and it immediately became a hit. In a video shared on the Youtube channel, CEO of the company Tom Dixon grinds iPad in a blender to the fine crumb, vuvuzela, a Rubik’s cube, a skull, and other items unsuitable for grinding in a blender.
About the author: Melisa Marzett, the author of this article, very much enjoys learning and writing. She works for livecustomwriting.com and does a lot of essential things when she has free time. For the last three years, she’s been experimenting to ascertain how to learn and think better.